In four focused hours, learn the shifts that stop you chasing, make buyers lean in and help you convert more opportunities.
Shift The Sales Conversation
Stop chasing, pitching and convincing.
Become The Prize
Make buyers lean into the conversation.
Prevent The Stall
Reduce ghosting and “let me think about it.”
Lift Your Close Rate
Use the shifts on your very next sales call.
Leads aren't converting.
Deals are stalling.
Prospects disappear.
Opportunities sit in the CRM.
Modern buyers are more informed, more sceptical and quicker to disengage the moment they feel like they're being sold to.
The old playbook of pitching harder, overcoming objections and chasing follow-ups now creates resistance instead of momentum.
Practical shifts you can take straight into your next sales conversation.
Close More Deals
Without pressure or pushy tactics.
Stop Chasing Prospects
Create momentum in the sales conversation.
Sell With Authority
Hold your value without discounting.
Build A Repeatable Process
Know what to do from conversation to close.
You sell high-value services.
You handle sales conversations.
You have leads but conversion is inconsistent.
You want to close more without chasing.
Your boss sent you for free sales training.
This is for business owners building their own sales IP.
You don't sell through conversations.
(If you don't do face-to-face, voice-to-voice, or via DM chat)
You sell low-ticket or e-commerce products.
(That don't require a sales conversation)
You're not ready to change how you sell.
DEAR BUSINESS OWNERS…
Do you constantly spend time and money on lead generation?
Then you have a conversion problem.
Then here's the hard truth: you're leaking revenue.
Most business owners make one critical mistake — they think more leads equals more sales. But without a proven way to close those leads, you're just burning through marketing dollars and profit.
It's not about getting more and more people in the pipeline. It's about making sure the ones you already have are buying.
The Closing Game gives you a system for that.
A bulletproof sales system that works for high-value services and expertise
A framework to close more deals without pressure or pushy tactics
Live coaching and implementation so you leave with a clear, repeatable process
The confidence to sell with authority without discounting your value
This event is not a hype fest. It's a masterclass in closing high-value sales. It's about creating a Sales Engine that drives massive profit in your business, not just top line revenue.
Business owners and entrepreneurs who personally handle sales calls and face-to-face deals, or who have (or want to build) a team to support this growth.
Service-based businesses, experts, coaches and consultants selling high-ticket services.
Businesses with some lead flow or database who are ready to eliminate sales resistance and turn conversations into clients.
Salespeople looking for a free training session. This is pitched at business owner level, building your own Closing Sales IP.
Teams sent by their boss to "learn sales". This isn't beginner level, and isn't for a team that needs to check back before using these strategies.
Low-ticket sellers who don't need conversations to close deals. High and low-ticket selling call for different strategies.
Learn from the
OG of Sales
Discover the sales strategies Petar has taught to leading business owners and large corporations across Australia, the same strategies behind many of the country’s top entrepreneurial sales education programs.
He’s tailored his approach across 150+ industries, helping businesses achieve next-level success. Right now, those strategies have evolved further, into breakthrough approaches that go beyond the foundations of his earlier teaching.
4 Hours, One Big Transformation
This isn’t another sales conference packed with theory. In just 4 hours, you’ll discover how to create the switch that changes the sales conversation and learn how to become the prize without chasing or convincing.
What If Sales Was No Longer What Held You Back?
More clients. Bigger opportunities. Greater revenue. More certainty in your growth. Build a sales system that converts consistently - so growth isn’t dependent on one person, one great month, a strong season of the year or getting lucky with leads.
Seats are deliberately limited
We're keeping this event tight so you get direct, high-value coaching from Petar Lackovic himself, not a back-row seat in a stadium of strangers.




Petar Lackovic is the Founder and CEO of The Sales Institute Australia, co-founder of CONVERT Club and creator of the Reverse Selling Method™.
He’s generated $2.5 billion in sales and tailored the Reverse Selling Method™ for companies including MAZDA, Channel 9, Sanity Music, HMV, Virgin, Westpac, Macquarie University and Cancer Council, across 145+ industries in total.
He’s coached thousands of entrepreneurs and business owners around the globe and is an international speaker.
The Closing Game is an intensive, hands-on sales training event hosted by The Sales Institute Australia. It’s designed exclusively for business owners who want to master the art of closing high-value sales, increase revenue, and eliminate sales resistance, without relying on high-pressure tactics.
The event is ideal for service-based or professional service business owners who have leads a data base and would like to
This is not suited for Ecommerce business that only sells Online and don’t require a conversation to make a sale
This is a limited seat event consisting of current CONVERT Club members of The Sales Institute Australia and a set number of allocated seats made available for the general public to experience the REVERSE SELLING METHOD™ and will therefore sell out, as in previous years.
Refunds are available up until 14 days before the event date and tickets are transferable to team members of business colleagues. Aside from emergency situations like medical reasons, no refund is available thereafter.
Though if you do have a special situation that has arisen that makes it challenging to attend, please contact Members@CONVERTClub.com.au ASAP as we may be able to provide this to the waiting list.
The exact venue details for the The Closing Game will be provided upon registration.
Simply click on the registration link and follow the instructions to secure your spot either General admission and VIP.
Yes, this is a ticketed event. Early bird discounts may be available at the time of booking, so be sure to check our website for the latest pricing.
Absolutely! The Closing Game will provide ample opportunities for networking with event participants who are all business owners or sales professionals.
Yes, the venue is equipped with alternative accessibility options for individuals who are unable to navigate stairs. Please inform us in advance of any specific accessibility needs, and we will ensure suitable arrangements are made to accommodate you.
If you have any further questions or need assistance, please contact our team at members@convertclub.com.au. We’re here to help!