In four focused hours, learn the shifts that stop you chasing, make buyers lean in and help you convert more opportunities.
Shift The Sales Conversation
Stop chasing, pitching and convincing.
Become The Prize
Make buyers lean into the conversation.
Prevent The Stall
Reduce ghosting and “let me think about it.”
Lift Your Close Rate
Use the shifts on your very next sales call.
Leads aren't converting.
Deals are stalling.
Prospects disappear.
Opportunities sit in the CRM.
Modern buyers are more informed, more sceptical and quicker to disengage the moment they feel like they're being sold to.
The old playbook of pitching harder, overcoming objections and chasing follow-ups now creates resistance instead of momentum.
Practical shifts you can take straight into your next sales conversation.
Close More Deals
Without pressure or pushy tactics.
Stop Chasing Prospects
Create momentum in the sales conversation.
Sell With Authority
Hold your value without discounting.
Build A Repeatable Process
Know what to do from conversation to close.
You sell high-value services.
You handle sales conversations.
You have leads but conversion is inconsistent.
You want to close more without chasing.
You're looking for beginner sales training.
You don't sell through conversations.
You only sell low-ticket products.
You're not ready to change how you sell.




Petar Lackovic is the Founder and CEO of The Sales Institute Australia, co-founder of CONVERT Club and creator of the Reverse Selling Method™.
He’s generated $2.5 billion in sales and tailored the Reverse Selling Method™ for companies including MAZDA, Channel 9, Sanity Music, HMV, Virgin, Westpac, Macquarie University and Cancer Council, across 145+ industries in total.
He’s coached thousands of entrepreneurs and business owners around the globe and is an international speaker.
The Closing Game is an intensive, hands-on sales training event hosted by The Sales Institute Australia. It’s designed exclusively for business owners who want to master the art of closing high-value sales, increase revenue, and eliminate sales resistance, without relying on high-pressure tactics.
The event is ideal for service-based or professional service business owners who have leads a data base and would like to
This is not suited for Ecommerce business that only sells Online and don’t require a conversation to make a sale
This is a limited seat event consisting of current CONVERT Club members of The Sales Institute Australia and a set number of allocated seats made available for the general public to experience the REVERSE SELLING METHOD™ and will therefore sell out, as in previous years.
Refunds are available up until 14 days before the event date and tickets are transferable to team members of business colleagues. Aside from emergency situations like medical reasons, no refund is available thereafter.
Though if you do have a special situation that has arisen that makes it challenging to attend, please contact Members@CONVERTClub.com.au ASAP as we may be able to provide this to the waiting list.
The exact venue details for the The Closing Game will be provided upon registration.
Simply click on the registration link and follow the instructions to secure your spot either General admission and VIP.
Yes, this is a ticketed event. Early bird discounts may be available at the time of booking, so be sure to check our website for the latest pricing.
Absolutely! The Closing Game will provide ample opportunities for networking with event participants who are all business owners or sales professionals.
Yes, the venue is equipped with alternative accessibility options for individuals who are unable to navigate stairs. Please inform us in advance of any specific accessibility needs, and we will ensure suitable arrangements are made to accommodate you.
If you have any further questions or need assistance, please contact our team at members@convertclub.com.au. We’re here to help!